Revolut Business 'Turning Points' campaign

'Turning Points' was huge for Revolut Business. Their first-ever above-the-line campaign, spanning TV, print, OOH and podcasts. This was developed by Anomaly to reframe Revolut Business as the support engine behind ambitious companies launching and growing in new markets — the enabler helping founders take their next big leap, not simply the app they use to exchange currencies.

Leading, assessing, writing, and approving copy across almost every format: the flagship ad in multiple stations on the London Underground, Sky Sports TV sponsorship across golf and F1, frequency ads (digital banners/billboards, podcast scripts for The Rest Is Politics, and a full-page ad in The Times). I also steered/approved copy for the main TV brand ads, plus performance copy in collaboration with our Growth copywriter.

The winning headline from 3 final routes. Senior stakeholders wanted to feel we're speaking to our prospects' main concerns: efficiency, drive, ambition. I wanted be clear that Revolut Business fits around our customers' needs, completely opposite to them conforming to outdated legacy banking systems.

One 'Designed for…' idea, coming to life in a modular campaign adapted across 3 core Revolut Business benefits: spend, payments, and savings.

I turned a familiar business truth into a sharp efficiency proposition for Revolut Business.

Created by Anomaly. I wrote and approved the specific value props in the VO and localised alternatives.