Hi, I'm Richard. I write things people want to read.

I make words work harder. I turn ideas into words people click. I make complicated things sound simple. And likely have opinions about the brief.

Brand | Tone of voice, positioning, campaigns

Creative | Campaign concepts, headlines, scripts

Product | UX, propositions, launches

Content | Strategy, systems, editorial

I'm a Lead Copywriter with 10 years' experience turning complex ideas into clear, compelling work.

I started across finance, pensions, property investment, SaaS, food and beverage, and high-end interior design, before I ever touched fintech.

That range came with me to Revolut Business in 2021, where I joined as its only copywriter. Five years and four promotions later, I was leading a team of four through the company's biggest rebrand, its first above-the-line campaign, and its move into ultra-premium products. My copy went all the way to Revolut's Global CMO + CGO for approval, alongside campaigns that reached hundreds of thousands of customers.

Partner branding was also part of my role, working with Apple, FIFA, Audi F1, Aer Lingus, and Booking.com to name a few. Oh, and ghost-writing podcast ad reads for Anthony Scaramucci.

I built the B2B tone of voice Europe’s largest and most valuable fintech now uses company-wide. I care about the polish on a single line as much as I do about building the systems, standards, and teams that make great copy repeatable at scale.

Kate Dalton, Brand & Marketing Director at Humantra